Windsor Lane was launched by founder and designer Evan Wastell in 2017 however our story does not start there.
Our story starts a few years earlier when a guy in Melbourne took some night courses at RMIT to learn how to sew and draft, and started making his own clothes.
“International fast fashion chains had just started to arrive in Australia, and the market began to change. Established labels in Australia started taking fewer risks and men’s clothing in particular became more safe and dull. The race to the bottom started too and quality was sacrificed for lower prices. I started to find less and less clothing that I liked, and when I did like something, I’d only get a few wears out of it before it would start to go. I’d grown up around my mother making our clothes and although I could not even thread a sewing machine in high school, I decided I would give it a go. It was not long before I was designing and making my own clothes”.
Evan Wastell, founder and designer.
We believe men should not be limited by out-dated ideas of masculinity and should be free to express themselves with colour and pattern. Women shouldn't have all the fun!
Our aim is to encourage more men to experiment with colour and pattern by creating accessible clothes that fit into their daily lives. There are no over embellishments or drastic design elements here, and no ridiculous care instructions (who wants a dry clean only shirt). Just clothes with classic cuts and room to move, that are durable enough to just throw in the wash.
While clothes can often look the same hanging on the rack they are not created equally. Different fabric types and manufacturing practices impact the quality of clothes, their functionality, how fast they degrade, and ultimately how long they will last.
Our focus is on quality, durability, longevity, and sustainability. We hand make our clothes in our Melbourne studio to last, with a focus on high manufacturing standards and premium materials.
We are proud to make investment pieces for your wardrobe that will last well beyond the current season.
We exclusively use Liberty fabrics, who are world renown for their textile design and quality.
Liberty printed its first fabrics in 1875 and has since developed a collection of over 45,000 designs including collaborations with established artists throughout the company’s history. Each year a mixture of new and reworked designs from the archive are hand-drawn by their in-house design team and printed using both traditional techniques and cutting-edge technology in their factory near Lake Como in Italy – the centre of Europe’s textile industry.
Our central collections are made using Liberty’s signature Tana Lawn cotton. Made from specially selected ultra-fine long staple cotton, its bespoke process has been fine-tuned by Liberty Fabric experts over the last 100 years. The resulting fabric is fine, cool and durable with a silk-like feel. Its how cotton should be.
THE ROAD TO AN ETHICAL & SUSTAINABLE FASHION INDUSTRY
We firmly believe in a sustainable fashion industry that limits its impact on the environment and pays its workers a real living wage.
One of the most sustainable things we can do as a fashion label is produce high quality and durable clothing from natural materials with a longer lifecycle. We are committed to providing this type of product to our consumers.
We have a 100% natural fibre fabric policy and will not use synthetic fibre fabrics, such as polyester, or unnaturally occurring fibre fabrics, such as Viscose/Rayon. The higher energy and additional chemical processes required to manufacture these fabrics is one of the leading causes of the escalating carbon footprint of the fashion industry.
All our deliveries in Australia are carbon neutral through the Australia Post network and packaged using 100% biodegradable materials. We do not use plastic to protect and transport our clothes.
Our commitment to our own sustainability extends well beyond the manufacture and use of our product and into improving every aspect of our business. Each change that we make, no matter how big or small, further limits our impact on the environment.