Our aim is to provide bold and colourful menswear with a focus on quality, durability, longevity, and sustainability.

We believe men should not be limited by out-dated ideas of masculinity and should be free to express themselves with colour and pattern. Women shouldn't have all the fun.

We design and create menswear with high quality materials and classic cuts and don't follow short-term fashion trends. Our pieces are made to last and remain in your wardrobe season after season.

We firmly believe in a sustainable fashion industry that limits its impact on the environment and pays its workers a real living wage.

Our pieces are handmade in our Melbourne studio and made from high quality and durable fabrics made from natural fibres. Our shirts are made from 100% cotton grown in Egypt and woven in Italy.

We aren't a volume based fashion label. We make to meet demand rather than over produce to stimulate demand.

It's fashion done differently. It's fashion done right!