We believe men should not be limited by out-dated ideas of masculinity and should be free to express themselves with colour and pattern. Women shouldn't have all the fun!

Our aim is to encourage more men to experiment with colour and pattern by creating accessible clothes that fit into their daily lives. There are no over embellishments or drastic design elements here, and no ridiculous care instructions (who wants a dry clean only shirt). Just clothes with classic cuts and room to move, that are durable enough to just throw in the wash.